There's no such thing bad publicity, goes the old cliché.
And if that's true then the marketing department at Magnum ice creams will be patting themselves on the back after a huge new billboard in Piccadilly Gardens was widely mocked for its hilariously bad attempt at showing off a bit of local knowledge. Alongside a photo of a chocolate Magnum the advert boasts: "The only thing that can make lying on Piccadilly Gardens even better ."
But as every regular, or even occasional, visitor to the city centre knows Piccadilly Gardens - notorious for drug use, crime and anti-social behaviour - is not exactly sunbathing central. And at the minute the gardens are still recovering from the Christmas markets and a miserable winter which has left the area with barely any grass.
