TelevisaUnivision CEO Daniel Alegre has attributed Donald Trump's improved performance among Latino voters in the 2024 election to a strategic focus on economic issues and direct engagement with Latino communities. To back his claim, he cited internal data from the network indicating that Latino voters, historically more aligned with Democrats, are increasingly prioritizing issue-based voting over party affiliation.
Alegre went as far as to pinpoint the exact moment he believes the shift towards Republicans actually happened: November 2023. Back then, months before becoming the official candidate for the party, Trump appeared on Univision in an interview with Televisa anchor Enrique Acevedo, setting the tone for his upcoming campaign.
