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Newslaundry
Newslaundry
Balakrishna Ganeshan

Telangana: BRS hires at least 250 ‘influencers’ and celebrities to promote its campaign

“You all know that I am from Nizamabad. I am going to share changes and developments in my village. Government school renovation, water tank renovation, roads, bridges, hospitals have undergone changes. If these changes happened in the last 5-10 years, it is only because of the KCR government. Not just in Nizamabad, this kind of development has happened across the state,” says actor Sreemukhi in a testimonial-like video on Instagram that urges voters to elect the Bharat Rashtra Samithi. 

She isn’t the only one engaging in surrogate promotion for Telangana’s incumbent party that is seeking a re-election. If there is one party that has practically taken over social media during the campaigning for the Telangana Assembly polls, it is the BRS. 

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