TYSONS, Va.—Tegna has announced that its CTV/OTT ad platform Premion has acquired Octillion Media, a demand-side platform (DSP) focused on local CTV/OTT advertising. The acquisition will expand Premion’s capabilities in the growing CTV marketplace by combining Octillion’s cutting-edge technology with Premion’s local CTV/OTT advertising solution.
“Octillion is precisely the type of smart bolt-on acquisition we have long considered to accelerate our already successful organically grown Premion business,” said Dave Lougee, president and CEO, Tegna.
