Having transported a flailing AFC Richmond to the upper echelons of the Premier League with his wholesome, folksy and highly simile-reliant management style, the finale of Ted Lasso’s third season saw our titular coach return to the US to spend more time with his son in Kansas. At the time (2023), the general impression was that we were waving goodbye for good. But could this intensely American protagonist really do the most British thing of all and bow out at the height of his sitcom’s popularity? Nope. Last year it was announced that its star and co-creator Jason Sudeikis had caved to market forces and was reprising his colossally popular alter ego.
It was the logical thing to do: the 11-time Emmy-winning show was the most-watched streaming original of 2023. Not that logic features heavily in this fourth season. Before we discover how Ted has been lured back to south-west London, we find out what he’s been up to in the interim. Did he parlay his success into US soccer? Return triumphantly to college football? Sit back with his millions and rest on his laurels? Nope, nope and nope again. Instead, he’s working in his local supermarket, warmly greeting his customers by name, providing moral guidance to younger colleagues and generally radiating his trademark howdily-doodily energy. Why? Because he’s a good man without ego who loves to connect and make a positive difference in his community! This is Ted Lasso we’re talking about!
