During IFA 2024, TECNO unveiled its new AI vision, which will focus on bringing "practical AI" to smartphones around the world. As part of this, the company showed off new features we can expect to see on its phones, including tools that will let users summarize, translate, and create. The company has also been teasing its upcoming foldable phones, the Phantom V Fold 2 and Phantom V Flip 2, which are expected to arrive soon and will likely be low-cost alternatives to devices like Samsung's latest Galaxy Z series foldables.
I had the opportunity to ask TECNO's Chief Marketing Officer, Laury Bai, about the company's AI strategy and how it plans to make AI useful for emerging markets.
