The annual cadence of Apple’s money-printing press conferences is a big date on the tech journalism calendar. It might not be exciting any more (as we discussed last year), with a steady stream of leaks removing the chance of big surprises and an increasingly incremental approach to product design ensuring that each year’s release is mostly the same as the previous year’s. But it’s still a big moment for readers, reporters and the industry.
For me, it’s also a personal milestone. I joined the Guardian when the iPhone 5S was announced, and I’ve covered technology here for ten years since then.