
Key takeaways
- Interest in above-the-neck plastic surgery procedures rose 55% during the first year of the pandemic among both men and women.
- Tech workers who “spend their lives in front of the computer”—and on Zoom—are among those increasingly requesting such alterations, a cosmetic surgeon recently told GQ.
- Men are increasingly seeking surgery to achieve what some see as the ideal jawline—chiseled, angular, and Batman-like.
Vast amounts of time spent in virtual meetings during the pandemic had unforeseen consequences. Due to what plastic surgeons are calling the “Zoom effect” or “Zoom boom,” requests for face, neck, and brow plastic surgery procedures rose 55% from 2020 to 2021, according to statistics from one trade organization.