Earlier this year, American fitness company Life Fitness unveiled Symbio, its brand new commercial fitness line. The company teamed up with UK marketing agency Syn, to create a strong brand for the new products, designed to promote Life Fitness's innovation with sensory-driven technologies and biometric personalisation.
We caught up with Syn's group account director Adam Clark and creative lead Graeme Baker to learn about the process and challenges of creating the branding for an entirely new product line. For more design deep dives, take a look at the rest of our How we Made series.
