AI has a PR problem.
As companies bet big on AI’s development—from Google saying it will double its capital expenditure to Meta’s bet on AI acceleration in 2026—Americans have soured on the technology. While most say they’ve used AI, more have grown wary: 50% say they’re more concerned than excited about the technology, according to recent Pew research. That’s up from 37% in 2021. And just 10% say they are more excited than wary about the technology. Now, some tech companies are leveraging the art of storytelling to turn the tide on public opinion.
