Recent innovations in live on-set virtual production (OSVP) have gone a long way toward addressing concerns about workforce skillsets and costs fueling producers’ lingering resistance to upending old ways of doing things.
As 2024 gets underway, the gains are impacting progress at both ends of the production spectrum and all points in between. At the high end, content producers now have access to an unprecedented array of purpose-built OSVP studios in the United States and beyond, many of which just came into operation over the past year or so. Featuring massively scalable LED volumes, these facilities are supporting projects that routinely set new OSVP benchmarks for use case versatility in film, broadcast, and ad productions.
