MotoGP isn’t just expensive, it’s exorbitant. Suzuki fled the Grand Prix paddock following the 2022 season due, in part, to the costly development budgets and team salaries. In order to meet the ever-rising expenses, teams turn to sponsors as a means to fund the yearly campaigns. However, there’s only so much real estate for advertisers to leverage on a MotoGP machine.
As a result, nearly all MotoGP teams reserve the bike’s side panels for a title sponsor while smaller logos pepper everything from the front fairing to the tail unit. What if manufacturers could earn more sponsorship deals by offering more advertisement space, though? That’s exactly what U.K. tech firm Seamless Digital wants to know, as it develops flexible LCD screens for MotoGP bikes and race suits.
