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Axios

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Team USA's Winter Olympics social starpower lags way behind summer games

Olympics Winter Olympics Team USA Summer Games Instagram Shaun White

Data: CrowdTangle; Chart: Thomas Oide/Axios

Team USA athletes generated far less interest on social media during the Winter Olympics than those who competed in the Summer Games, according to data from CrowdTangle.

Why it matters: The numbers suggest a broader branding problem for the Winter Olympics, which saw declining ratings and fewer marketable stars.

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