Team GB track and field star Lorraine Ugen says she has created her own sportswear brand in a bid to break the stigma around being an unsigned athlete and inspire others to “grow and succeed in their sport” without sponsorship.
Unsigned is a self-funded brand Ugen plans to launch within the next month as the 30-year-old long jumper and occasional sprinter was not picked up by a sponsor, despite competing at both the Rio 2016 and Tokyo 2020 Olympics.
