The wait for Britain’s first gold medal at these Winter Olympics goes on, but Team GB has become a surprise success off the snow and ice after its opening ceremony kit became a sensation on Weibo, the most widely used social media platform in China.
Reaction to the British team, who wore a Ben Sherman duffle coat and Chelsea boots during the ceremony, reached No 8 on the Weibo Hot Topic section, with the Olympics and the start of the Chinese lunar new year the most popular.
