
Following the news that Trek-Segafredo are to become Lidl-Trek from the Tour de France onwards, Team DSM are also set for a new identity after their title sponsor merged with Swiss company Firmenich.
The new company, DSM-Firmenich, is set to lend its name to the men's, women's and development teams from mid-June onwards, reports WielerFlits, with the new team name, a rebrand, and a new kit set to be in place ahead of the Tour.