In a bid to boost customer satisfaction, Tokyo Disneyland has produced a new version of its daytime parade for the first time in five years ahead of the park's 40th anniversary on Saturday.
Tokyo Disneyland operator Oriental Land Co. will launch the revamped parade, "Disney Harmony in Color," at the facility in Urayasu, Chiba Prefecture, on the day as the company looks to give patrons a more rewarding experience in the post-pandemic era, as opposed to concentrating purely on boosting visitor numbers.
When the park opened on April 15, 1983, the price of a one-day adult ticket was 3,900 yen. Since then, the operator has invested heavily in attractions and the same ticket type now costs 7,900 yen to 9,400 yen.
