
It is a truth universally acknowledged that big TVs mean big price tags, but TCL doesn't seem to have gotten the memo. Following in the footsteps of its C735 and R754, affordable 98-inchers for Europe and the US, respectively, and its relatively affordable 98-inch mini-LED for Japan, it's launched yet another 98-inch TV in Europe – and this one's the cheapest yet.
The new TV is a 98-inch 4K LCD TV with the product model number P745, and when it launches in late August or early September it'll be priced at €2,800. That works out as roughly $3,100 / £2,400 / AU$4,600, which massively undercuts anything at this size in the market – Samsung's 98-inch QLED 4K TV costs $7,999.99 in comparison.