
Rival brands must be getting sick by now of TCL pulling the TV price rug from under them at every opportunity. TCL is showing precisely zero signs of giving those rivals any sympathy, though. Hot on the heels of the 65P755K – a feature-rich 65-inch TV you can buy for just £468 – comes an even better-specified 55-inch model that can be yours for the princely sum of £398. Oof.
Does the 55C655K really mark the moment TCL’s rivals might as well all jack it in and go off to do something else instead, though? Or has TCL’s quest for value-based success gone too far this time?