Those who follow the latest golf equipment developments will be familiar with a TaylorMade venue on the west coast of the US called The Kingdom. Part research and development facility, part elite custom fitting venue, it represents the pinnacle of what the brand is able to offer in both of these areas.
Well, now the brand is set to open a European version of The Kingdom at the Grove, near London. The idea is to offer the public the sort of fitting experience that is usually reserved for the Tour. Last month I was given the unique opportunity to experience this for myself, along a full, elite level metalwood fitting. We captured the video below to highlight the experience.
