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The Conversation

Amit Nigam, Professor of Management, City St George's, University of London

Taylor Swift’s wedding was a clear display of the musician’s huge power and influence

Taylor Swift Travis Kelce United States New York

A.PAES/Shutterstock

Taylor Swift getting married to Travis Kelce in New York this summer could easily be described as the ultimate celebrity event. There was hype, intrigue, tight media control and plenty of global attention.

Some described it as being the US’s version of a royal wedding. But there is a key difference.

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