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Daryl Lim, Associate Dean for Research and Strategic Partnerships, Penn State

Taylor Swift trademarking her voice and likeness points to a new legal frontier in combating AI deepfakes

Taylor Swift CocaCola TAS Rights Management
Taylor Swift’s filings sit at the messy intersection of copyright, publicity and trademark law, each of which addresses different aspects of AI deepfakes. Luis Gutierrez/Norte Photo via Getty Images

As one of the most popular celebrities in the world, Taylor Swift has already endured her share of AI-related abuse.

Fake nudes of the singer have spread widely online. Her voice and likeness have also been used to create fabricated political messages and bogus product endorsements.

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