The Cotswolds have always appealed to an “elite set”. But it was the events of 2020 that sent interest in the rolling hills of the South West sky high. “During Covid a lot of people started relocating out here,” former Vogue editor Plum Sykes tells me over the phone from her own Cotswoldian digs, nestled on the hills between Cheltenham and Cirencester.
“I’m talking about these mega rich hedge funders and people who were normally working in London. The giant palace in Holland Park was swapped for a giant flat in Holland Park. Then the house was swapped for a giant manor house in the country. They moved that domestic centre to the countryside rather than it being in London. And then everything became elevated.”
