Taylor Swift is convincing fans to visit the Lake District ahead of her upcoming UK tour after a recent track about Lake Windermere went viral on TikTok.
The Lakes, a bonus track on the 2020 album Folklore, has seen a recent resurgence on social media after the singer played the song as part of a surprise addition to her Eras tour in Chicago last month.
UK holiday provider Parkdean Resort has revealed that demand for ‘Lake District holidays’ online has skyrocketed by 217% in the last month thanks to Taylor. In the week of June 19-25 alone, search traffic was up by 311%.