Taylor Swift has driven record-breaking numbers to the US voter registration website Vote.org.
The musician, 33, accomplished the feat after urging her American fanbase, which make up part of her 232 million Instagram followers, to take action on Tuesday in honour of National Voter Registration Day.
Sharing a message on her Instagram Stories, she began: “Are you registered to vote yet? I’ve been so lucky to see so many of you at my US shows recently.
“I’ve heard you raise your voices, and I know how powerful they are. Make sure you’re ready to use them in our elections this year!”
Fun fact: after @taylorswift13 posted on Instagram today directing her followers to register to vote on @votedotorg, our site was averaging 13,000 users every 30 minutes. 13! Let’s just say her reputation for being a mastermind is very well-earned! #NVRD https://t.co/L80M5KRakq
— Nick Morrow (@NRMorrow) September 20, 2023
The Grammy-winning artist added that it would take “less than two minutes” to register to vote, and subsequently shared a link to the organisation’s website.
Following her plea, Vote.org’s communication director Nick Morrow revealed on Wednesday that Swift helped them break new ground after their “site was averaging 13,000 users every 30 minutes”.
He shared on X, formerly known as Twitter: “Fun fact: after @taylorswift13 posted on Instagram today directing her followers to register to vote on @votedotorg, our site was averaging 13,000 users every 30 minutes. 13!
“Let’s just say her reputation for being a mastermind is very well-earned.”
Andrea Hailey, chief executive of Vote.org, explained: “Today, on National Voter Registration Day, it’s vital that young voters in particular understand they have the power to shape their future.
“Eight million young people will be newly eligible voters by Election Day 2024. And the time is now to get ready for the elections taking place this fall and next year.
“Several states have elections in November of this year and many other states will have primaries in the first few months of 2024.
“That’s why this National Voter Registration Day is so important: we’re at the starting line of the next presidential election.”
Swift remained quiet politically until 2018 when she endorsed Democratic candidates and urged fans to vote — and has continued to do so.
The Calm Down hitmaker’s move to be more vocal came after she faced criticism for not speaking out on major US political moments, such as the Black Lives Matter movement and the 2016 presidential election.
