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Creative Bloq
Creative Bloq
Technology
Natalie Fear

Taylor Swift’s strange Le Creuset giveaway confirmed as AI scam

Taylor Swift performing .

This latest AI scandal might be the most absurd I've seen so far. In a recent ad circulating on social media, popstar Taylor Swift was seen promoting a giveaway for Le Creuset cookware – a collaboration that the brand has since denied.

While AI can help improve our lives, rapid artificial intelligence advancements also allow deepfake scams to become increasingly sophisticated. So to clarify, no, that wasn't Taylor flogging a few spare casserole dishes, it was a deceptive (and slightly ridiculous) AI scam.

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