“Sometimes it’s just a case of going on Google Maps and losing my mind,” says Steve Birnbaum. “Just searching and searching until I see something recognisable.”
Birnbaum, a film director based in New York, is talking about his hobby: painstakingly tracking down locations of music photoshoots so he can find the exact location to re-photograph himself. Inspired by a project he saw that blended war photography with modern-day locations, in 2010 he started doing the same with family photos, then film and TV locations, before homing in on his musical niche around 2017.