Taylor Swift is set to perform six shows over two weeks at Toronto’s Rogers Centre as part of her Eras Tour, running from Nov. 14 to 16 and Nov. 21 to 23. These, and other cultural and entertainment mega-events, can attract thousands of visitors, have widespread media reach and have an extensive impact on both the local community and tourism.
The Eras tour is expected to generate $282 million in economic impact for Toronto. Of that, $152 million will come from direct spending, with 93 per cent coming from non-residents.
The concerts are expected to generate nearly $40 million in tax revenue across all levels of government. With very little to compare this with, the city is ramping up to welcome fans, or “Swifties,” to Toronto.
