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Fortune

Prarthana Prakash

Taylor Swift’s Eras Tour could boost Europe’s economy more than America’s, experts predict

Taylor Swift Europe Eras Tour Economy United States Beyoncé Fortune George Moran Nomura Inflation

taylor swift performing (Credit: JULIEN DE ROSA—AFP/Getty Images)

There’s no disputing it—Taylor Swift is one of a kind.

The American pop icon filled a blank space the world didn’t know it had with her soulful music. And although her songs are impactful, Swift is an economic tour de force, too.

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