Get all your news in one place.

100's of premium titles.
One app.

Get all your news in one place.

100's of premium titles. One news app.

The Independent UK

National

Michelle Chapman

Taylor Swift's economic pull makes orange the new green for big brands

Taylor Swift Podcast

Taylor Swift-Good for Business - (Copyright 2024 The Associated Press. All rights reserved)

Taylor Swift's upcoming album release and her love of all things orange isn't lost on her fans - or brands that are seeking a ride on what has become an enormous economic tailwind.

On Wednesday after Swift went on the “New Heights” podcast co-hosted by her boyfriend and NFL football star Travis Kelce to announce the imminent release of her 12th studio album “The Life of a Showgirl,” major companies went into marketing overdrive.

Sign up to read this article

Read news from 100's of titles, curated specifically for you.

Already a member? Sign in here

Top stories on inkl right now

California court revives $1M lawsuit over 3-year delay in approving a homeowner’s second dwelling

California court revives $1M lawsuit over 3-year delay in approving a homeowner’s second dwelling

In a legal battle, California resident Wei Shi has taken the City of Palos Verdes Estates to court, claiming excessive delays in the approval of his accessory dwelling unit application. Shi asserts that the city violated state law’s requirements for prompt reviews. Thanks to a favorable ruling from an appeals…

The Times of India

Trump's bid to block California mail ballots over 'non-citizen' voters hits court roadblock

Trump's bid to block California mail ballots over 'non-citizen' voters hits court roadblock

A US appeals court denied the Trump administration's request to prevent California from counting mail ballots from alleged 'non-citizens'. This ruling is part of the administration's ongoing efforts regarding voter eligibility and non-citizen voting. The Justice Department claimed some individuals on the voter list were charged with illegal voting. Voting…

The Times of India

Arizona rejects 3,000-acre data centre plan near Eloy despite scaled-back design

Arizona rejects 3,000-acre data centre plan near Eloy despite scaled-back design

Arizona officials were set to decide on a proposed data centre development covering more than 3,000 acres of rural land near Eloy, after developer Vermaland reduced the planned campus by 80% following local opposition. The La Osa Energy Centre proposal includes 11 data centre buildings, an on-site gas-fired power plant…

The Times of India

Justice department charges ex-FBI director James Comey for third time

Justice department charges ex-FBI director James Comey for third time

Comey, an outspoken critic of Donald Trump, accused of leaking information related to US national defense

The Guardian - US

One subscription that gives you access to news from hundreds of sites

Already a member? Sign in here

France promises education reforms after nationwide protests

France promises education reforms after nationwide protests

France’s government on Monday pledged to replace its national university admissions platform by 2028 and introduce a series of education reforms, seeking to address student grievances after weeks of protests over university access, school funding and the rising cost of living.

The Times of India

British politicians among international delegates barred from entering West Bank

British politicians among international delegates barred from entering West Bank

Group was on visit to meet Palestinian children, farmers and civil leaders facing escalating violence from Israeli forces

The Guardian - UK

Related Stories

Top stories on inkl right now

California court revives $1M lawsuit over 3-year delay in approving a homeowner’s second dwelling

California court revives $1M lawsuit over 3-year delay in approving a homeowner’s second dwelling

In a legal battle, California resident Wei Shi has taken the City of Palos Verdes Estates to court, claiming excessive delays in the approval of his accessory dwelling unit application. Shi asserts that the city violated state law’s requirements for prompt reviews. Thanks to a favorable ruling from an appeals…

The Times of India

Trump's bid to block California mail ballots over 'non-citizen' voters hits court roadblock

Trump's bid to block California mail ballots over 'non-citizen' voters hits court roadblock

A US appeals court denied the Trump administration's request to prevent California from counting mail ballots from alleged 'non-citizens'. This ruling is part of the administration's ongoing efforts regarding voter eligibility and non-citizen voting. The Justice Department claimed some individuals on the voter list were charged with illegal voting. Voting…

The Times of India

Arizona rejects 3,000-acre data centre plan near Eloy despite scaled-back design

Arizona rejects 3,000-acre data centre plan near Eloy despite scaled-back design

Arizona officials were set to decide on a proposed data centre development covering more than 3,000 acres of rural land near Eloy, after developer Vermaland reduced the planned campus by 80% following local opposition. The La Osa Energy Centre proposal includes 11 data centre buildings, an on-site gas-fired power plant…

The Times of India

Justice department charges ex-FBI director James Comey for third time

Justice department charges ex-FBI director James Comey for third time

Comey, an outspoken critic of Donald Trump, accused of leaking information related to US national defense

The Guardian - US

One subscription that gives you access to news from hundreds of sites

Already a member? Sign in here

France promises education reforms after nationwide protests

France promises education reforms after nationwide protests

France’s government on Monday pledged to replace its national university admissions platform by 2028 and introduce a series of education reforms, seeking to address student grievances after weeks of protests over university access, school funding and the rising cost of living.

The Times of India

British politicians among international delegates barred from entering West Bank

British politicians among international delegates barred from entering West Bank

Group was on visit to meet Palestinian children, farmers and civil leaders facing escalating violence from Israeli forces

The Guardian - UK

Our Picks

Massachusetts lesbian bar that went viral over Covid mask backlash is closing

Founded in 2025 as a community space for lesbians and local activists, the downtown Greenfield spot was one of few remaining queer venues in the region

The Independent UK

Taylor Swift and Travis Kelce's Allegedly Scrapped Wedding Plans Revealed: 'Not a Children's Party'

Taylor Swift and Travis Kelce reportedly abandoned plans for a £5.2 million carousel before their New York wedding, according to media reports and unnamed sources.

International Business Times UK

Dancing With the Stars co-host responds to ex-contestant claiming show is ‘rigged’

Hit ABC competition series is currently airing season 35

The Independent UK

These are the most mispronounced words in the US

Americans struggled to pronounce the name of a popular dog breed, a British sauce and a word from a hit Disney movie

The Independent UK

Lana Del Rey Hands $100 to Woman Escaping Abuse, Sparking Online Debate

Lana Del Rey said she gave $100 and advice to a woman who approached her car in Los Angeles while fleeing an abusive relationship, prompting mixed online reactions.

International Business Times UK

“I’ve Never Seen This Before”: Animal-Trainer Stunned After A Budgie Naps In His Daughter’s Hair

One tiny budgie decided a young girl’s braids made the perfect bed, and even her animal-trainer dad had never seen anything like it.

Fourteen days free

Download the app

One app. One membership.
100+ trusted global sources.

Download on the AppStore

Get it on Google Play