Since nothing Taylor Swift ever does is small, her two-hour conversation with boyfriend Travis Kelce and his brother Jason Kelce on their “New Heights” podcast is a watershed moment for a media format that has already outlived the device it was named for.
By Thursday afternoon, Wednesday night's talk had already been seen more than 11.7 million times on YouTube. But that's only a fraction of its circulation — clips distributed on Instagram, TikTok, X and elsewhere have received more than 400 million views, and the episode was also available for streaming on audio platforms.
