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Benzinga
Benzinga
Business
Anthony O'Reilly

Taylor Swift Movie Helped AMC Capture More Than One-Third Of Theater Market Share. 'Thank You, Taylor'

Taylor AMC Swift Adam Aron AMC Theaters Netflix
New,York,,Ny,,Usa,-,December,13,,2019:,Taylor,Swift

Taylor Swift's promotional film "Taylor Swift: The Official Release Party of a Showgirl," a behind-the-scenes film of the singer's 12th studio album, helped AMC Theaters (NYSE:AMC) capture 36% of the domestic movie theater market share in one weekend, AMC CEO Adam Aron said during the company's recent Q3 earnings call. 

AMC Theaters typically has 24% market share, according to Aron.

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