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The Guardian - UK
The Guardian - UK
Entertainment
Ben Beaumont-Thomas

Taylor Swift lambasts music industry as she’s named Time magazine’s person of the year

Cultural conversation … Taylor Swift in November during her Eras Tour.
Cultural conversation … Taylor Swift in November during her Eras Tour. She has been named Time magazine’s 2023 person of the year. Photograph: Natacha Pisarenko/AP

Taylor Swift has spoken of the psychological damage of her feud with Kim Kardashian and Kanye West, and lambasted the music industry over its treatments of young pop stars, in a new interview with Time, which has named her their person of the year.

After a year in which she has been at the centre of cultural conversations for her massively lucrative Eras tour, Swift spoke damningly of what she sees as a short-termist approach by record labels to replace, rather than nurture its stars. “By the time an artist is mature enough to psychologically deal with the job, they throw you out at 29, typically,” she says. “In the 90s and 00s, it seems like the music industry just said: ‘OK, let’s take a bunch of teenagers, throw them into a fire, and watch what happens. By the time they’ve accumulated enough wisdom to do their job effectively, we’ll find new teenagers.’” She said her solution was to change style with each new album project: “I realised every record label was actively working to try to replace me. I thought instead, I’d replace myself first with a new me. It’s harder to hit a moving target.”

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