Taylor Swift has built a wildly successful career by being meticulous. The premiere of her new concert film is no exception, playing for the first time earlier this week in exactly 13 cinemas across the US in honour of the singer’s lucky number.
Even the ticket prices are consistent with this: in a nod to the upcoming Taylor’s Version of her influential album 1989 (October 27) adult tickets will set Stateside Swifties back $19.89, or $13.13 for children and seniors (most cinemas in the UK, where it lands today, will adopt the same cryptic pricing). Its short theatrical run, a bid to keep screens as packed-out and gleeful as possible, is also entirely deliberate.
