Taylor Swift knew all too well what she was doing when she announced her engagement to American football star Travis Kelce via Instagram. Within less than ten minutes, the post had over one million likes, the headlines dominated international news, and even President Donald Trump later weighed in.
This is because Swift is no standard celebrity: Forbes magazine named her the world’s wealthiest female musician, with a net worth of around $1.6 billion (€1.4bn). She is the first musician to reach billionaire status based solely on her songs and performances — as opposed to brand deals and partnerships — and did so largely thanks to earnings from her ultra-popular Eras Tour.
