In case you haven't heard, Taylor Swift and Travis Kelce are officially engaged. This pop culture earthquake struck Tuesday, when the star couple shared their engagement photos – and attracted the greatest amount of reposts in Instagram history. For most of the planet, this was a moment of pure joy. But for some in the creative industries across social media platforms, it was a moment of sheer panic...
Let's be frank: when your social media manager is staring at 30 million likes and counting, the FOMO is real. The pressure to say something, anything, in these moments is immense. And by gosh, did some brands take that opportunity.
