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The Guardian - UK
The Guardian - UK
Entertainment
Laura Snapes Deputy music editor

Taylor Swift gives album low-key launch on cheerful tour of UK radio

Emma Bunton and Taylor Swift posing together
Heart Radio’s Emma Bunton and Taylor Swift, who shared what she had learned from the Spice Girls. Photograph: Matt Crossick/Shutterstock for Global

The biggest album of the year – that much can be assumed by default – deals with Taylor Swift’s life on her record-breaking Eras tour. The 21-month global jaunt became not just the first $1bn tour but the first $2bn tour. Meanwhile, she found love with the American football player Travis Kelce, who proposed to her this summer.

The album going behind the scenes of it all, The Life of a Showgirl, promised glamour and glitter. But Swift’s 12th record made its way into the world on Friday morning in the rather less ritzy environs of British breakfast radio, a surprisingly low-key debut, and more surprising still given Swift’s resistance to doing interviews in recent years.

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