Taylor Swift files trademarks for voice and image amid concern over AI misuse

Taylor Swift performs at Wembley Stadium, London, on her Eras tour in 2024. Photograph: Scott A Garfitt/Invision/AP

Taylor Swift has filed applications to trademark her voice and image in a move seemingly designed to protect against AI misuse.

On 24 April, Swift’s company TAS Rights Management filed three trademark applications, Variety reports. Two of these are sound trademarks that cover Swift saying the phrases “Hey, it’s Taylor Swift” and “Hey, it’s Taylor.”