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The Independent UK
The Independent UK
Lifestyle
Meredith Clark

Taylor Swift fans scammed by fake AI-generated endorsement for Le Creuset cookware

AFP via Getty Images

Taylor Swift is not handing out free Le Creuset cookware sets, despite what one fake ad recently told the singer’s fans - aka “Swifties”.

According to a report from The New York Times published on 9 January, Swifities were scammed by a fake endorsement generated by artificial intelligence using the Grammy winner’s voice and likeness. The fake endorsement, which reportedly appeared in ads on Facebook, showed an AI-generated Swift addressing her “Swifties” and saying she was “thrilled” to be handing out the free cookware sets.

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