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Taylor Swift Fans Embrace 'Tour Tourism' Trend In Europe

In this image taken from video, fans pose with a life-size image of Taylor Swift at a club that plays only Swift's music in Gothenburg, Sweden, on Tuesday, April 30th, 2024. Swift is scheduled to kick

LONDON (AP) — Taylor Swift fans from the U.S. are embarking on a transatlantic journey to catch the pop star's Europe leg of her Eras Tour. With sold-out shows in Paris and upcoming stops in Stockholm, Americans have purchased a significant portion of tickets, showcasing a growing trend of 'tour tourism.'

Expedia coined this term to describe fans traveling abroad for concerts, noting that the cost of attending a show in Europe can sometimes be comparable or even cheaper than domestic options due to tighter ticket regulations. This trend has led to an influx of Swifties crossing the pond for a unique concert experience.

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