LONDON (AP) — Taylor Swift fans from the U.S. are embarking on a transatlantic journey to catch the pop star's Europe leg of her Eras Tour. With sold-out shows in Paris and upcoming stops in Stockholm, Americans have purchased a significant portion of tickets, showcasing a growing trend of 'tour tourism.'
Expedia coined this term to describe fans traveling abroad for concerts, noting that the cost of attending a show in Europe can sometimes be comparable or even cheaper than domestic options due to tighter ticket regulations. This trend has led to an influx of Swifties crossing the pond for a unique concert experience.
One fan from Ontario, Canada, opted for a European vacation centered around a Swift concert in Hamburg, Germany, after facing challenges securing reasonably priced tickets in the U.S. Despite subsequent tour dates in Toronto, the allure of combining travel with a favorite artist's performance proved irresistible.
As Swift's tour energizes European cities, economists predict a boost in local businesses, with increased spending on accommodations, dining, and retail. The strong U.S. dollar against the euro is expected to drive additional retail purchases, enhancing the overall economic impact of the tour.
For some fans, like former college roommates from Los Angeles and Austin, the Europe leg of the tour serves as a meaningful travel experience, blending their love for music with exploration. This sentiment is echoed by concertgoers flocking to Stockholm, where an estimated 120,000 visitors from 130 countries, including 10,000 Americans, are anticipated to converge for Swift's performances.
While the concept of tour tourism may be gaining traction, industry experts remain divided on its long-term viability. Some believe it reflects a broader shift towards experiential travel post-pandemic, while others view it as a temporary phenomenon driven by superstar artists like Swift. The future of concert-driven tourism will likely hinge on factors such as ticket accessibility, logistical challenges, and the appeal of upcoming tours by artists like Billie Eilish and Usher.
Despite varying opinions on the sustainability of tour tourism, one thing is clear: Taylor Swift's magnetic pull is transcending borders and inspiring fans to embark on unforgettable journeys in pursuit of live music experiences.
