A fluffy white Samoyed has quietly upstaged one of the NFL's biggest names in his own fashion campaign. On 1 September 2026, Tommy Hilfiger unveiled its Fall 2026 campaign, 'Only in New York', marking Kansas City Chiefs tight end Travis Kelce's first commercial outing as the brand's global ambassador.
Buried among the shots of Kelce striding through the Plaza Hotel was an unannounced co-star: the dog he shares with wife Taylor Swift. It is the couple's first public confirmation, however indirect, of a pet whose existence had only been guessed at from leaked wedding photographs.
