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AAP
AAP
Belad Al-karkhey

Taylor's swift boost for Aussie retailers a gold rush

Retailer Spotlight is marketing products to fans attending Taylor Swift's Eras Tour in Australia. (HANDOUT/SPOTLIGHT)

"Swifties" will be pumping tens of millions of dollars into the economy as they shimmy in sequins or scoot in cowboy boots when pop superstar Taylor Swift hits Australian stages.

Fans attending the Eras Tour in either Sydney or Melbourne are joining previous attendees overseas in the concert tradition of dressing up themed as one of the Grammy Award winner's 10 albums (her 11th comes out in April).

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