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The Guardian - UK
The Guardian - UK
Entertainment
Eamonn Forde

Taylor-made deals: how artists are following Swift’s rights example

Power-play … (L-R) Zara Larsson, Olivia Rodrigo and Taylor Swift.
Power-play … (L-R) Zara Larsson, Olivia Rodrigo and Taylor Swift. Composite: Getty Images / Shaniqwa Jarvis/ WireImage

A revolution is brewing in the music business as a new generation of female acts, following the example of Taylor Swift, are seizing ownership of their music rights and refusing to sign deals that cede complete control to music companies.

Swift is nearing the end of her project to re-record her first six albums – the ones originally made for Big Machine Records – as a putsch to highlight her claim that the originals had been sold out from under her: creative and commercial revenge served up album by album. Her public fight for ownership carried over to her 2018 deal with Republic Records, part of Universal Music Group (UMG), where an immovable condition was her owning her future master recordings and licensing them to the label.

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