The United States government recently announced a plan to leverage a 100 per cent tariff on “foreign” films. President Donald Trump explained it was because he wanted to protect the U.S. film industry. He said other reasons include “national security” and “propaganda.”
The current announcement may seem out of place in trade talks about steel and automobiles. But culture has long been a key part of North American trade relations.
In my book, Trading on Art: Cultural Diplomacy and Free Trade in North America, I examine how culture became a vital tool for shaping relationships among Canada, Mexico and the United States. I focus on visual art — including exhibitions and museum initiatives — to show how culture is intertwined with the negotiation of free trade in North America.
