A self-confessed tattoo addict has revealed which parts of the body are most painful when you go under the needle.
"Neon Demon" Soren Lorenson, 28, fell in love with ink after getting his first tattoo - a tree around his belly button - a decade ago, shortly after he turned 18.
Soren said he decided on the flesh around his navel because a friend told him it was the most painful area.