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Sophie Laurent

Tate McRae Launches Her First Perfume, TATE 01, With a '90s Supermodel-Inspired Campaign

Tate McRae Mario Sorrenti Ulta Beauty

Tate McRae's first perfume has arrived. The singer launched TATE 01 on Thursday, October 1, introducing a namesake fragrance brand alongside a campaign photographed by Mario Sorrenti that takes its mood from 1990s supermodel culture.

The eau de parfum was developed with Scent Beauty, the New York company whose portfolio also includes Sabrina Carpenter, Dolly Parton and Megan Moroney, and composed by Givaudan perfumers Adriana Medina and Antoine Maisondieu. It is on sale now at tatebytm.com in sizes from 10ml to 100ml, priced from $30 to $82. Ulta Beauty is the exclusive U.S. retail partner, with TATE 01 due on Ulta.com on October 16 and in stores nationwide on October 25.

Tate McRae stuns for the launch of her debut fragrance, TATE 01. pic.twitter.com/731Burst51
— Pop Crave (@PopCrave) October 1, 2026

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