Calvin Klein has confirmed Tate McRae as the face of its Fall 2026 "Feel the Fit" denim campaign, the opening chapter of a multi-talent rollout the brand plans to unfold over the coming weeks. The announcement, made public alongside campaign imagery and video, gives the 23-year-old Canadian singer, songwriter and former competitive dancer her first major fashion campaign.
The campaign was directed and photographed by Carlijn Jacobs, who places McRae in a series of everyday settings and lets movement carry the visual language, according to WWD. Rather than static posing, the images and video track McRae shifting through choreography-driven moments in Calvin Klein denim, an approach that leans on her background as a contestant on "So You Think You Can Dance: The Next Generation." The accompanying video is set to Deee-Lite's 1990 single "Groove Is in the Heart," a soundtrack choice that points directly at Calvin Klein's 1990s denim heritage while keeping the presentation contemporary rather than nostalgic.
the 90s Straight Jean worn by @tatemcrae. an era defining silhouette that's made to hit every move. pic.twitter.com/EpZCQASaO7
— calvinklein (@CalvinKlein) August 25, 2026
