Tata Motors rolls out Tata.Cars identity for PV business, aims to meet India's growing aspirations

Tata Motors on Thursday unveiled Tata.Cars, a new brand identity for its passenger vehicle business, as the automaker seeks to tap into the growing aspirations of Indian consumers.

While Tata.Cars will serve as the primary customer-facing brand, Tata Motors Passenger Vehicles (TMPV) will continue to remain the legal entity.