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MusicRadar
MusicRadar
Entertainment
Daniel Griffiths

 ”TaTa is a living, learning, autonomous music artist built with AI. She’s the first artist of a new generation”: Timbaland just created an entirely artificial artist and its debut single is out soon

Timbaland Tata Suno
TaTa.

He just had to go there… After endorsing gen-AI music generation platform Suno, appearing as 'creative advisor' in its promo videos, super producer Timbaland has created a new AI-based entertainment company, and its first AI-generated artist, TaTa, has a debut single dropping soon.

Timbaland, has co-founded the company – Stage Zero – alongside his creative partner, Zayd Portillo, and film producer Rocky Mudaliar, essentially being the logical extension of his work with Suno that saw him spending “ten hours a day” experimenting with the platform.

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