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Bangkok Post

Business

TAT unveils strategy to raise B2.38tn

TAT Yuthasak Supasorn Tourism Authority of Thailand

Mr Yuthasak promotes the "Visit Thailand Year 2023" campaign.

The Tourism Authority of Thailand (TAT) released its 2023 strategic direction, promoting its "Visit Thailand Year 2023" campaign in an attempt to attract receipts of 2.38 trillion baht amid uncertainties globally.

TAT governor Yuthasak Supasorn said headwinds are expected to carry over from last year, led by geopolitical conflicts and travel curbs triggered by pandemic concerns, such as restrictions against Chinese travellers in some countries.

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